NLN - Nigerbiblios

Nigerbiblios
Volume 26, No. 1 & 2 Jan. - Dec. 2017

Pages 70-82

Promoting Information Products and Services in Academic Libraries

Ogbomo, Monday Obaidjevwe (Ph.D)

Abstract

The purpose of this article is to describe promotion of information products and services in academic library environment. It discussed how academic libraries support higher education institutions through the provision of relevant books and journals in print and electronic formats and services, which have received limited . It looked at what promotion entails from the perspective of marketing mix like advertising, public relations and publicity, sales promotion and personal selling. The functions of promotion in academic libraries to inform persuade and remind to consult library resources and services to solve their problems. The benefits of promotion include increasing usage of academic libraries while the media used for promotion in academic libraries include handouts, fliers, brochures, bookmarks, posters and banners, newsletters, giveaways, instruction and workshops and word of mouth. It concluded that timely and successful deployment of the appropriate promotion tools will help to increase usage, enhance value, create awareness and change perception of the academic library in higher education institutions.

Keyword(s)

Promotion, Marketing, Academic Libraries, Information Products and Services, Communication

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